The 10th Foodexpo Kenya International Trade Exhibition to be held in July 2007 is all set to present over 10,000 products, equipment and machinery from over 30 countries. The number of exhibitors and visitors in 2007 is expected to rise by at least 20% since an agressive campaign has been launched while celebrating the event's 10th birthday. Trade visitors from all over East & Central African countries are being invited dirtectly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire. Though Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid  upon  attracting  traders and importers from  neighbouring countries. The experience and comments of exhibitors at previous events indicate substantial